Well, as much as I enjoy seeing more 'all natural' food stores spring up (thank you "Trader Joe's", "Marlene's" and any 'whole-food Co-ops' I am unaware of), I have personally, however, not been a frequent shopper at "Whole Foods", although I've always thought of them as a big contributor. Why? Well, their nickname, "Whole Paycheck", may give you a clue. Also, I don't really have one close by me.
They have been popping up in the news and various blogs lately (Whole Foods and UNFI: Undermining Our Organic Future) and the reason has not been to give them a big ol' congratulatory pat on the back. In fact, not only do people believe that they've 'sold out', but their mastermind, Keith Lackey, has gone on a 'food religion' spree, killing any and all notions that meat and fat is healthy for you. Go Vegetarian or Vegan! You will no longer be a heathen! (Uck! Did I just give the vegans a new slogan?!)
My fellow 'Primal Blogger', Richard Nikoley, has adequately expressed his outrage with this new, 'healthy' campaign., which was based in response of the famous 'Low-Carb' community blogger/ celebrity, "Jimmy Moore" and his original article regarding this retailer's decision "..to actively market and promote a low-fat, vegetarian diet in their 289 stores."
I guess they are calling it the "Health Starts Here" Campaign, which focuses primarily on plant-based foods, which I don't have a problem with eating plants, but they hit a new low when they started touting that a healthy diet not only be void of meat, but low-fat as well!
Oh, and since I'm a naughty little saturated-fat and meat-eater, I won't partake in the fact that "[Whole Foods - Health Starts Here"] program participants would receive an additional 10% discount (on top of their 'Whole Foods Club' member discount of 20%).
To quote Jimmy Moore
They have signs all over the store, telling you how the product fits into the rating system for their idea of a 'healthy' food. To quote a hero of mine, Sally Fallon Morell from the Weston A. Price Foundation
Also, my favorite high-fat-touting author and comedian Tom Naughton ("Fat Head"
Don't know of any local farmers? Try "US Wellness Meats" for fresh and/ or frozen grass-fed beef and other all-natural, hormone and antibiotic free, pastured meat.
I know, I know, I just sound like a 'low-carber'. I never intended to be 'low-carb', honest, but now that I've done the research and have become a 'health test dummy' with my own body, I am now able to fight off the eczema outbreaks, the tendinitis flare-ups, the irregular bowel issues, the bouts of depression, the ups and downs in my moods (my husband is joyful of this, I am SURE!), etc, etc, etc!

Now, do what you must. Go your own route, but honestly, my 'beef' with "Whole Foods" is acting like they are going to save the world by punishing me for my 'unhealthy' food choices, when their special 'club members' will get up to 30% off!
How very 'Government Health Care Plan' of them to decide what is healthy for me and what is not! 10% tax on indoor tanning? Will I have a policeman run up to me with a hefty fine if I am seen eating REAL butter?

Stop trying to regulate people and allow them to be educated on their own. That's the goal of this blog and you won't see me standing on your doorstep, with a big, black garbage bag, 'urging' you to modify your naughty little pantry!
Food is like a religion to people, stop trying to force your religion on them and treating them like they are idiots!
I've made mistakes, still make them and will continue to make them in the future, but I'm smart enough to make a good decision when I realize it's benefits (and vice-versa).